On 4th June 2018, Bâloise Luxembourg became an official partner of the Rockhal for a period of 3 years.
The world of music is already firmly anchored in the DNA of the Bâloise brand. For 33 years now, the city of Basel has hosted international music stars in autumn and in 2012, the Baloise Group had the privilege of putting its brand name on this prestigious event, now called the “Baloise Session”. It feels quite natural that the other entities of the Baloise Group, including in Luxembourg, have felt the desire to incorporate the same kind of values, which are now part of the brand's identity. Two years ago, Bâloise Luxembourg encouraged the creation of a music group with more than 10 music-loving employees, called the "Bâloise Big Band", who have been brightening up the internal events since. So - what else than making this commitment known outside by partnering up with Luxembourg’s largest concert hall?
Bâloise Luxembourg is proud to support the Luxembourg music scene and involve its entire community in the various musical events organised throughout the year.
The results since June 2018 have indeed been impressive:
- More than 100 winners attended concerts at the Rockhal
- More than 25 concerts covered
In order to celebrate the first anniversary of the partnership, Bâloise Luxembourg and the Rockhal have decided to devote the entire month of June to music. Stay tuned on our social media pages!
Notice to music lovers : the month of music and events has begun!